This toolkit is intended as a reference guide for employers and all those dedicated to creating breastfeeding-friendly workplaces in Viet Nam.

Developed by the Ministry of Health in collaboration with WHO, UNICEF, and Alive & Thrive, these materials equip health workers at all levels with the most updated knowledge and skills to provide counseling and support to mothers, caregivers, families and community on optimal IYCF practices f

Social franchises in the health sector typically operate by franchising a specific package of services through private health facilities that are already offering a wide range of both curative and preventive services.

Provides the rationale for support groups, describes their design and implementation in Viet Nam, and summarizes lessons learned.

Helps counselors in Viet Nam conduct individual counseling and facilitate group discussions on feeding practices.

The goal of this project was to examine the effect on breastfeeding (BF) rates of providing mothers with cell phone-based breastfeeding (BF) counseling in addition to maternity hospital retraining in the Baby-friendly Hospital Initiative (BFHI).