Updated February 2022!
This quick guide summarizes the International Code of Marketing of Breast-milk Substitutes (The Code) and relevant resolutions of the World Health Assembly that help protect breastfeeding around the globe.
Implementation of the Code of Marketing of Breast-Milk Substitutes in Vietnam: Marketing Practices by the Industry and Perceptions of Caregivers and Health Workers (Nguyen, T.T., 2021. Nutrients)
This study examined implementation of the Code of Marketing of Breast-Milk Substitutes (the Code) in Vietnam with a focus on marketing practices by the baby food industry and perceptions of caregivers, health workers, and policy makers.
The Association between a Novel Baby-Friendly Hospital Program and Equitable Support for Breastfeeding in Vietnam (Joyce, C., 2021. Int'l Journal of Environmental Rsch and Pub Health)
This study examines the efficacy of Alive & Thrive’s novel Center of Excellence for Breastfeeding approach, and finds that health facilities’ enrollment in the model was associated with increases in levels of both exclusive breastfeeding and early initiation of breastfeeding.
Community support model on breastfeeding and complementary feeding practices in remote areas in Vietnam: implementation, cost, and effectiveness (Nguyen, T.T., 2021. International Journal for Equity in Health)
After Alive & Thrive initiated IYCF community support groups in remote villages across nine provinces in Viet Nam, evaluation shows that the group model was effective in reaching remote populations and likely contributed to improved IYCF practices, including higher odds of early initiation of
Misalignment of global COVID-19 breastfeeding and newborn care guidelines with World Health Organization recommendations (Hoang, D.V., 2020. BMJ Nutrition, Prevention & Health)
Guidance documents from 33 countries on newborn care for infants whose mothers are diagnosed with confirmed or suspected COVID-19 were assessed for alignment with WHO recommendations, revealing considerable inconsistencies.
Old Tricks, New Opportunities: How Companies Violate the International Code of Marketing of Breast-Milk Substitutes and Undermine Maternal and Child Health during the COVID-19 Pandemic (Ching, C., 2021. Int'l Journal of Environmental Research and Pub Hth)
An analysis reveals that breastmilk substitutes companies are using health claims, misinformation about breastfeeding, digital marketing, and promotional tactics such as donations and services to capitalize on families’ COVID-19 fears to undermine breastfeeding and sell products.