Describes Alive & Thrive’s strategic use of data to inform program design, shape advocacy messages, and improve program implementation and management; the distinctive features of the approach; and the results and lessons in 3 countries.

Describes Alive & Thrive’s use of available channels of mass communication to reach masses of people with persuasive, consistent messages; the distinctive features of the approach; and the results and lessons in 3 countries.

Summarizes methods and findings of a qualitative study in 2009 to identify current feeding practices and barriers to and facilitators of optimal practices, as well as summarizes findings from trials of improved practices conducted in 2010 to test the acceptability and feasibility of recommended f

Provides background information and serves as a leave-behind material at meetings. It provides additional key messaging around the global movement to scale up nutrition, the action steps for policymakers, the power of nutrition, and best feeding practices.

Provides the rationale for support groups, describes their design and implementation in Viet Nam, and summarizes lessons learned.

Provides information on feeding and child growth and space to record child’s developmental milestones. Distributed to mothers in nutrition franchises in Viet Nam.