Guide, Handout, Job aid

Feb 09 2022

code quick guide

A Quick Guide: The International Code of Marketing for Breast-milk Substitutes

Updated February 2022!

This quick guide summarizes the International Code of Marketing of Breast-milk Substitutes (The Code) and relevant resolutions of the World Health Assembly that help protect breastfeeding around the globe.

Journal article

Apr 26 2021

Misalignment of global COVID-19 breastfeeding and newborn care guidelines with World Health Organization recommendations (Hoang, D.V., 2020. BMJ Nutrition, Prevention & Health)

Guidance documents from 33 countries on newborn care for infants whose mothers are diagnosed with confirmed or suspected COVID-19 were assessed for alignment with WHO recommendations, revealing considerable inconsistencies.

Journal article

Apr 22 2021

Old Tricks, New Opportunities: How Companies Violate the International Code of Marketing of Breast-Milk Substitutes and Undermine Maternal and Child Health during the COVID-19 Pandemic (Ching, C., 2021. Int'l Journal of Environmental Research and Pub Hth)

An analysis reveals that breastmilk substitutes companies are using health claims, misinformation about breastfeeding, digital marketing, and promotional tactics such as donations and services to capitalize on families’ COVID-19 fears to undermine breastfeeding and sell products.

Journal article

Dec 08 2020

Mistakes from the HIV pandemic should inform the COVID-19 response for maternal and newborn care (Gribble, K., 2020. International Breastfeeding Journal)

During the COVID-19 pandemic, policy makers and practitioners must learn from mistakes made during the HIV pandemic, when breastfeeding was undermined through isolating infants from their mothers, and formula feeding resulted in more infant deaths than the disease.

Journal article

Feb 25 2020

The cost of not breastfeeding: global results from a new tool (Walters, D., 2019. Health Policy and Planning)

A billion dollars and two thousand lives, every day. This impactful study, which is the foundation for Alive and Thrive’s online tool, examines the human and economic costs of not breastfeeding.

Journal article

Nov 15 2019

Translating the International Code of Marketing of Breast-milk Substitutes into national measures in nine countries (Michaud-Letourneau, I., 2018. Maternal & Child Nutrition)

This paper investigates how the International Code of Marketing of Breast-milk Substitutes (the Code) was translated from an international policy framework to protect breastfeeding against inappropriate marketing practices into national level legislation, in the context of the advocacy efforts un

 
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