Grandmothers play an important role as caregivers and as advisers to young mothers on infant feeding. Some have called them “guardians of tradition.” This tradition can at times conflict with new ideas, but need not be a barrier.

Developed by the Ministry of Health in collaboration with WHO, UNICEF, and Alive & Thrive, these materials equip health workers at all levels with the most updated knowledge and skills to provide counseling and support to mothers, caregivers, families and community on optimal IYCF practices f

Outlines the 6 steps used to design A&T’s “talking babies” mass media campaign in Viet Nam, discusses the behavioral theory and research behind the strategy, and presents the results.

Helps counselors in Viet Nam conduct individual counseling and facilitate group discussions on feeding practices.

A&T produced 2 TV spots to air on national television in Viet Nam. Nguyen Huong Giang, Behavior Change Specialist, shares her story on the production process.

Trainer Manual 2 is designed for use by trainers to prepare health-facility workers to deliver quality IYCF counseling services.