This flip chart and flyer are part of a series of social behavior change communication materials created by the A&T India project.

This roadmap facilitates alignment, improves sense of ownership, ensures relevant stakeholders are involved, and sets an appropriate structure for the process of putting together the communication strategy.

Nigeria has recently made progress toward strengthening policies and programs in support of maternal, infant and young child nutrition (MIYCN). However, progress has been limited to specific states—and creating strong plans for implementation of new policies remains a challenge.

Despite a favorable policy environment for maternal, infant, and young child nutrition (MIYCN), frontline delivery of critical MIYCN interventions has been a sustained challenge in India’s public health nutrition programs.

The brief highlights key factors to scale up IYCF with impact based on a review of lessons learned from the A&T initiative and other successful global nutrition programs.