Alive & Thrive (A&T) Generation 2 is here. This phase of A&T aims to further enhance sustainability of projects and processes that generate positive improvements in maternal, infant, and young child nutrition (MIYCN).

Timed and Age Appropriate Messaging for Infant and Young Child Feeding (TAAM-IYCF) is an approach that facilitates frequent one-on-one contact between health personnel and mothers of children less than two years of age.

Describes the Alive & Thrive initiative by outlining how and why we began, what we’ve achieved and how we’ve evolved today. Also illustrates the four component framework that we use to scale up nutrition.

The overall nutritional status of children in Nigeria has slightly improved over the last decade; nevertheless, the country still has among the world’s highest child mortality rates and some of the lowest rates of recommended IYCF practices.

Lays out Alive & Thrive’s comprehensive approach for scale and impact through four components: advocacy, interpersonal communication and community mobilization, mass communication, and strategic use of data.

Describes Alive & Thrive’s use of counseling and community mobilization to personalize messages, demonstrate skills, and motivate; the distinctive features of the approach; and the results and lessons in 3 countries.