Describes Alive & Thrive’s use of available channels of mass communication to reach masses of people with persuasive, consistent messages; the distinctive features of the approach; and the results and lessons in 3 countries.

Provides frontline workers with a tool for counseling on age-appropriate feeding practices, from birth through the first 24 months.

Covers recommended complementary feeding practices in 12 sessions using adult learning principles that include food demonstrations and role plays of counseling.

This handout encourages families to take action and use a checklist to monitor their personal progress in adopting the 7 excellent feeding actions.

This child nutrition card from Ethiopia that encourages families to take action and use a checklist to monitor their personal progress in adopting the 7 excellent feeding actions.

This reminder sticker prompts mothers to wash hands before food preparation and feeding.