Alive & Thrive (A&T) Viet Nam, developed and incorporated elements of social franchising into government health services to provide high-quality nutrition counseling services to improve infant and young child feeding (IYCF) practices.

This paper included a literature review and four case studies (including A&T work in Bangladesh) on large-scale nutrition programs with proven impact.

This study assessed the effects of incorporating social franchising on infant and young child feeding (IYCF) counseling facilities and services.

Explains how to introduce and prepare nutritious foods, offers tips on how to avoid and deal with fussy eating, and answers mothers’ questions. Distributed to mothers in nutrition franchises in Viet Nam.

This leaflet identifies signs of fussy eating and provides tips for Vietnamese mothers on the feeding environment, food selection and preparation, and feeding methods to prevent fussing eating.

Explains how to introduce and prepare nutritious foods using different food groups, offers tips on how to avoid and deal with fussy eating, and answers questions raised by Vietnamese mothers.