With the support and guidance from key Infant and Young Child Feeding and Maternal Nutrition partners, Alive & Thrive, UNICEF, and WeCan jointly developed this set of 11 cards as part of an IYCF Message Toolkit.

Breastfeeding is a powerful weapon in the fight to ensure every child has the best possible start to life, but mothers need access to accurate information and timely support from their family and community; the healthcare system; and their employers.

To further improvements in the health and well-being of Nigeria’s children, A&T, the Government of Nigeria, and communication partner McCann, launched an infant and young child feeding (IYCF) multimedia campaign in Kaduna and Lagos States.

Building on experiences and lessons learned from its first five years in Ethiopia, Alive & Thrive Phase II (2014-2017) provided support to roll out elements of the government’s multi-sectoral National Nutrition Program (NNP) aimed at improving breastfeeding and complementary feeding practices

These two infographics summarize Alive & Thrive’s work in Bangladesh from 2009 to 2014. The rigorously evaluated intervention resulted in large scale improvements in exclusive breastfeeding and complementary feeding practices.