Data from three impact evaluations of large-scale social and behavior change communication (SBCC) interventions in Bangladesh, Vietnam and Ethiopia were used to examine whether early initiation of breastfeeding (EIBF) and non-prelacteal feeding are associated with increased prevalence of exclusiv

Breastfeeding is one of the best buys in global health to improve social, health, and economic development outcomes. Globally, improving breastfeeding practices could save more than 820,000 lives annually—87 percent of them infants under six months of age.

This article demonstrates that exposure to interventions matters for impact, but the combination of behavior change interventions and number of interpersonal counseling contacts required to support behavior change in infant and young child feeding are context-specific.

This flip chart and flyer are part of a series of social behavior change communication materials created by the A&T India project.

The brief highlights key factors to scale up IYCF with impact based on a review of lessons learned from the A&T initiative and other successful global nutrition programs.