Combining intensive counseling by frontline workers with a nationwide mass media campaign has large differential impacts on complementary feeding practices but not on child growth: results of a cluster-randomized evaluation (Menon P., 2016. J of Nutr)
Complementary feeding (CF) contributes to child growth and development, but few CF programs are delivered at scale. Alive & Thrive (A&T) addressed this in Bangladesh through intensified interpersonal counseling (IPC), mass media (MM), and community mobilization (CM).
Can complex programs be sustained? A mixed methods sustainability evaluation of a national infant and young child feeding program in Bangladesh and Vietnam (Moucheraud, C., 2020. BMC Public Health)
This study evaluates the sustainability of activities introduced during A&T implementation (2009–2014) in Bangladesh and Vietnam, revealing that multiple activities, such as mass media campaigns, policy and advocacy activities, and social mobilization activities were integral to the program’s
Exposure to mass media and interpersonal counseling has additive effects on exclusive breastfeeding and its psychosocial determinants among Vietnamese mothers (Nguyen PH., 2016. Maternal and Child Nutrition)
Combining different behavior change interventions in Vietnam, such as exposure to mass media and interpersonal counseling, change psychosocial factors, including knowledge, intentions, beliefs, and social norms, this study suggests.
Supply-and demand-side factors influencing utilization of infant and young child feeding counselling services in Viet Nam
Paired with improved counseling skills, demand-generation strategies could increase the population accessing the minimum number of visits to counseling services by 49%, according to this paper that investigated demand-generation strategies and supply-side factors influencing the utilization of fa