Journal article

Aug 18 2021

Combining intensive counseling by frontline workers with a nationwide mass media campaign has large differential impacts on complementary feeding practices but not on child growth: results of a cluster-randomized evaluation (Menon P., 2016. J of Nutr)

Complementary feeding (CF) contributes to child growth and development, but few CF programs are delivered at scale. Alive & Thrive (A&T) addressed this in Bangladesh through intensified interpersonal counseling (IPC), mass media (MM), and community mobilization (CM).

Announcement, Handout, Mass communication

May 28 2021

#BMSCodeAt40 Social Media Toolkit

On the Code’s 40th anniversary, we have much to celebrate, but much remains to be done. Join A&T in spreading the word that The Code protects all mothers and babies, and that we must commit to putting #BabiesBeforeProfits and  #ProtectBreastfeeding! 

Journal article

Dec 08 2020

Can complex programs be sustained? A mixed methods sustainability evaluation of a national infant and young child feeding program in Bangladesh and Vietnam (Moucheraud, C., 2020. BMC Public Health)

This study evaluates the sustainability of activities introduced during A&T implementation (2009–2014) in Bangladesh and Vietnam, revealing that multiple activities, such as mass media campaigns, policy and advocacy activities, and social mobilization activities were integral to the program’s

Brief

Aug 20 2020

Southeast Asia and West Africa regional Cost of Not Breastfeeding briefs

Globally, 600,000 children and 100,000 women die every year due to illnesses that could be prevented by breastfeeding. These briefs present the costs of not breastfeeding in two major world regions, Southeast Asia and West Africa.

Journal article

Jul 16 2020

Exposure to mass media and interpersonal counseling has additive effects on exclusive breastfeeding and its psychosocial determinants among Vietnamese mothers (Nguyen PH., 2016. Maternal and Child Nutrition)

Combining different behavior change interventions in Vietnam, such as exposure to mass media and interpersonal counseling, change psychosocial factors, including knowledge, intentions, beliefs, and social norms, this study suggests.

Journal article

Jul 16 2020

Supply-and demand-side factors influencing utilization of infant and young child feeding counselling services in Viet Nam

Paired with improved counseling skills, demand-generation strategies could increase the population accessing the minimum number of visits to counseling services by 49%, according to this paper that investigated demand-generation strategies and supply-side factors influencing the utilization of fa

 
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