Journal article
Feb 06 2018
Factors influencing the uptake of a mass media intervention to improve child feeding in Bangladesh (Kim, S., 2018. Maternal & Child Nutrition)
This study aimed to examine the factors influencing the uptake of infant and young child feeding messages promoted in TV spots that were launched and aired nationwide in Bangladesh. Factors associated with TV spot viewing and comprehension (i.e.
Journal article
Apr 01 2017
Social franchising and a nationwide mass media campaign increased the prevalence of adequate complementary feeding in Viet Nam: a cluster-randomized program evaluation (Rawat R., 2017. Journal of Nutrition)
Alive & Thrive (A&T) applied principles of social franchising within the government health system in Viet Nam to improve the quality of interpersonal counseling (IPC) for complementary feeding (CF).
Journal article
Jan 11 2017
The association of a large-scale television campaign with exclusive breastfeeding prevalence in Viet Nam (Nguyen TT., 2017. American Journal of Public Health)
Alive & Thrive (A&T) used qualitative research methods to examine the association between exposure to breastfeeding television spots and exclusive breastfeeding (EBF) between 2011 and 2014 in Viet Nam.
Journal article
Oct 25 2016
Impacts on breastfeeding practices of at-scale strategies that combine intensive interpersonal counseling, mass media, and community mobilization: results of cluster-randomized program evaluations in Bangladesh and Viet Nam (Menon P., 2016. PLOS Med)
In Bangladesh and Viet Nam between 2009–2014, Alive & Thrive (A&T) worked to improve breastfeeding practices through intensified interpersonal counseling (IPC), mass media (MM), and community mobilization (CM) intervention components delivered at scale in the context of policy advocacy (P
Journal article
Oct 14 2014
Small grants program: Scripted messages delivered by nurses and radio changed beliefs, attitudes, intentions, and behaviors regarding infant and young child feeding in Mexico
This study aimed to evaluate whether an infant and young child feeding (IYCF) nutrition communication strategy using nurses deliverable radio messages changed beliefs, attitudes, social norms, intentions, and behaviors related to breastfeeding (BF), dietary diversity, and food consistency.
Journal article
May 08 2014
Small grant: Integrating group counseling, cell phone messaging, and participant-generated songs and dramas into a microcredit program increases Nigerian women's adherence to international breastfeeding recommendations
In northern Nigeria, interventions are urgently needed to narrow the large gap between international breastfeeding recommendations and actual breastfeeding practices.