This article demonstrated that recipients in the Phase I intensive intervention, which provided interpersonal counseling, community mobilization, and mass media campaigns, mobilized additional resources to improve diets.

This study aimed to examine the factors influencing the uptake of infant and young child feeding messages promoted in TV spots that were launched and aired nationwide in Bangladesh. Factors associated with TV spot viewing and comprehension (i.e.

Describes the Alive & Thrive initiative by outlining how and why we began, what we’ve achieved and how we’ve evolved today. Also illustrates the four component framework that we use to scale up nutrition.

Summarizes how each program component (advocacy, interpersonal communication, mass communication, and strategic use of data) was implemented in Bangladesh and the results.

Lays out Alive & Thrive’s comprehensive approach for scale and impact through four components: advocacy, interpersonal communication and community mobilization, mass communication, and strategic use of data.

Describes Alive & Thrive’s use of available channels of mass communication to reach masses of people with persuasive, consistent messages; the distinctive features of the approach; and the results and lessons in 3 countries.