Journal article

Mar 31 2022

Violations of International Code of Breast-milk Substitutes (BMS) in commercial settings and media in Bangladesh (Sheikh S, 2022. Maternal & Child Nutrition)

This paper assesses violations of the Code, as well as Bangladesh’s national legislation, in commercial settings in three cities using relevant NetCode protocols and W

Journal article

Aug 22 2021

Implementation of the Code of Marketing of Breast-Milk Substitutes in Vietnam: Marketing Practices by the Industry and Perceptions of Caregivers and Health Workers (Nutrients, 2021)

This study examined implementation of the Code of Marketing of Breast-Milk Substitutes (the Code) in Vietnam with a focus on marketing practices by the baby food industry and perceptions of caregivers, health workers, and policy makers.

Journal article

May 17 2021

Community support model on breastfeeding and complementary feeding practices in remote areas in Vietnam: implementation, cost, and effectiveness (Nguyen, T.T., 2021. International Journal for Equity in Health)

After Alive & Thrive initiated IYCF community support groups in remote villages across nine provinces in Viet Nam, evaluation shows that the group model was effective in reaching remote populations and likely contributed to improved IYCF practices, including higher odds of early initiation of

Journal article

Apr 26 2021

Misalignment of global COVID-19 breastfeeding and newborn care guidelines with World Health Organization recommendations (Hoang, D.V., 2020. BMJ Nutrition, Prevention & Health)

Guidance documents from 33 countries on newborn care for infants whose mothers are diagnosed with confirmed or suspected COVID-19 were assessed for alignment with WHO recommendations, revealing considerable inconsistencies.

Journal article

Apr 22 2021

Old Tricks, New Opportunities: How Companies Violate the International Code of Marketing of Breast-Milk Substitutes and Undermine Maternal and Child Health during the COVID-19 Pandemic (Ching, C., 2021. Int'l Journal of Environmental Research and Pub Hth)

An analysis reveals that breastmilk substitutes companies are using health claims, misinformation about breastfeeding, digital marketing, and promotional tactics such as donations and services to capitalize on families’ COVID-19 fears to undermine breastfeeding and sell products.

Journal article

Feb 08 2021

Advice to use infant formula and free samples are common in both urban and rural areas in China: A cross-sectional survey (Li, J., 2021. Public Health Nutrition)

Breastmilk substitute (BMS) companies are targeting mothers using aggressive and unethical marketing strategies that violate the WHO Code in both urban and rural areas in China, this study reveals.

 
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