Describes the system for monitoring the social franchises (MTBT) providing nutrition counseling services in Viet Nam and includes the monitoring forms and report templates.

Social franchises in the health sector typically operate by franchising a specific package of services through private health facilities that are already offering a wide range of both curative and preventive services.

This study assessed the effects of incorporating social franchising on infant and young child feeding (IYCF) counseling facilities and services.

Provides information on feeding and child growth and space to record child’s developmental milestones. Distributed to mothers in nutrition franchises in Viet Nam.

Explains how to introduce and prepare nutritious foods, offers tips on how to avoid and deal with fussy eating, and answers mothers’ questions. Distributed to mothers in nutrition franchises in Viet Nam.

This set of 15 two-page reproductive health center profiles provide an overview of infant and young child feeding practices and MTBT social franchise activities. Each profile lists the franchise facility and contact information.