Updated February 2022!
This quick guide summarizes the International Code of Marketing of Breast-milk Substitutes (The Code) and relevant resolutions of the World Health Assembly that help protect breastfeeding around the globe.
Combining intensive counseling by frontline workers with a nationwide mass media campaign has large differential impacts on complementary feeding practices but not on child growth: results of a cluster-randomized evaluation (Menon P., 2016. J of Nutr)
Complementary feeding (CF) contributes to child growth and development, but few CF programs are delivered at scale. Alive & Thrive (A&T) addressed this in Bangladesh through intensified interpersonal counseling (IPC), mass media (MM), and community mobilization (CM).
Implementing the Breast-Milk Substitutes Act in Bangladesh: Guidance for employers, media and health administrators
These three briefs explain the Bangladesh Breast-Milk Substitutes Act and what specific stakeholders - company owners, health administrators and the media - need to know about it.
Can complex programs be sustained? A mixed methods sustainability evaluation of a national infant and young child feeding program in Bangladesh and Vietnam (Moucheraud, C., 2020. BMC Public Health)
This study evaluates the sustainability of activities introduced during A&T implementation (2009–2014) in Bangladesh and Vietnam, revealing that multiple activities, such as mass media campaigns, policy and advocacy activities, and social mobilization activities were integral to the program’s
Alive & Thrive's implementation research spans its program areas, seeking to answer "how" to implement effective interventions and policies. Active studies are detailed in the attached documents.
Infant and young child feeding (IYCF) practices in Ethiopia and Zambia and their association with child nutrition: analysis of demographic and health survey data
Data from the 2005 Ethiopia Demographic and Health Survey (EDHS) and the 2007 Zambia Demographic Health Survey (ZDHS) were analyzed to examine the association between recommended IYCF indicators and nutritional status among children 0-23 months of age in Ethiopia and Zambia.