The World Health Organization's (WHO) standardized questionnaire for assessing infant and young child feeding practices does not include commercial baby cereals (CBC), which are derived from several food groups and are fortified with micronutrients.

Alive & Thrive (A&T) applied principles of social franchising within the government health system in Viet Nam to improve the quality of interpersonal counseling (IPC) for complementary feeding (CF).

The Alive & Thrive (A&T) initiative aimed to improve infant and young child feeding (IYCF) practices in Ethiopia through large-scale implementation of social and behavior change communication interventions in four regions of Ethiopia.

A one-year intervention in Viet Nam sought to understand how fathers’ knowledge, attitudes, and involvement in supporting exclusive breastfeeding (EBF) might change after receiving breastfeeding education materials and counseling services.

Describes the Alive & Thrive initiative by outlining how and why we began, what we’ve achieved and how we’ve evolved today. Also illustrates the four component framework that we use to scale up nutrition.

The goal of this project was to assess the willingness of parents and caregivers of children under the age of 5 to purchase a lipid-based nutrient supplement (LNS) for their children on a weekly basis.