Describes Alive & Thrive’s use of available channels of mass communication to reach masses of people with persuasive, consistent messages; the distinctive features of the approach; and the results and lessons in 3 countries.

Describes approach piloted by several organizations in Ethiopia to raise awareness and seek family and community commitment to promote and adopt recommended feeding practices.

Contains overview of community approach, community discussion and workshop guides, lessons for schools, Q&A on seven feeding actions, and father’s card.

Provides information and tools to create broad support for making infant and young child feeding a priority issue among regional and federal leaders in Ethiopia.

Provides information in a question and answer format to equip health workers in Ethiopia to counsel and support families so that they can adopt good feeding practices.

Provides frontline workers with a tool for counseling on age-appropriate feeding practices, from birth through the first 24 months.