Malnutrition accounts for more than 50 percent of under-five deaths in Nigeria.

To further improvements in the health and well-being of Nigeria’s children, A&T, the Government of Nigeria, and communication partner McCann, launched an infant and young child feeding (IYCF) multimedia campaign in Kaduna and Lagos States.

Identifies actions during pregnancy and the first 2 years to improve nutrition and the impact on child health, education, and economic development.

Seven posters are placed in health facilities to reinforce messages received during counseling.

A&T produced 2 TV spots to air on national television in Viet Nam. Nguyen Huong Giang, Behavior Change Specialist, shares her story on the production process.