The "Three Rs" framework aims to achieve gender equality by recognizing, reducing, and redistributing women's care and domestic work. However, breastfeeding is a unique form of care work that should not be reduced and cannot be directly redistributed to fathers or others.

Quality counseling can positively impact maternal, infant and young child nutrition (MIYCN) behaviors linked to poor nutrition outcomes. Global guidance includes 93 recommendations on MIYCN counseling.

Adequate maternal nutrition is essential for maternal and infant health, particularly as a major determinant of pregnancy outcomes.

Women's significant contributions to food production and security, especially through breastfeeding, often go unnoticed, perpetuating inequitable and unsustainable global food systems.

Evidence is mounting that the ultra-processed food industry seeks to influence food and nutrition policies in ways that support market growth and protect against regulatory threats, often at the expense of public health.

Despite proven benefits, less than half of infants and young children globally are breastfed in accordance with the recommendations of WHO.