Social franchising and a nationwide mass media campaign increased the prevalence of adequate complementary feeding in Viet Nam: a cluster-randomized program evaluation
Alive & Thrive (A&T) applied principles of social franchising within the government health system in Viet Nam to improve the quality of interpersonal counseling (IPC) for complementary feeding (CF).
Multisectoral actions improve nutritional outcomes in several ways. They can address the immediate causes of undernutrition by improving dietary intake, and they can also address underlying causes like improved sanitation, hygiene, and women’s education.
Describes the system for monitoring the social franchises (MTBT) providing nutrition counseling services in Viet Nam and includes the monitoring forms and report templates.