Alive & Thrive (A&T) Viet Nam, developed and incorporated elements of social franchising into government health services to provide high-quality nutrition counseling services to improve infant and young child feeding (IYCF) practices.

The goal of this paper was to document and describe sales and marketing of breast-milk substitutes (BMS) and their influence on World Health Organization-recommended breastfeeding behaviors, focusing on low- and middle-income countries.

This paper included a literature review and four case studies (including A&T work in Bangladesh) on large-scale nutrition programs with proven impact.

Examines private sector engagement in improving access to fortified complementary foods for children 6‒24 months of age.

Summarizes Alive & Thrive’s experience in engaging the private sector to increase supply, demand, and use of fortified complementary foods and products.

This study assessed the effects of incorporating social franchising on infant and young child feeding (IYCF) counseling facilities and services.