Lays out Alive & Thrive’s comprehensive approach for scale and impact through four components: advocacy, interpersonal communication and community mobilization, mass communication, and strategic use of data.

Describes Alive & Thrive’s use of counseling and community mobilization to personalize messages, demonstrate skills, and motivate; the distinctive features of the approach; and the results and lessons in 3 countries.

Describes Alive & Thrive’s strategic use of data to inform program design, shape advocacy messages, and improve program implementation and management; the distinctive features of the approach; and the results and lessons in 3 countries.

Provides the rationale for support groups, describes their design and implementation in Viet Nam, and summarizes lessons learned.

Provides information on feeding and child growth and space to record child’s developmental milestones. Distributed to mothers in nutrition franchises in Viet Nam.

Explains how to introduce and prepare nutritious foods, offers tips on how to avoid and deal with fussy eating, and answers mothers’ questions. Distributed to mothers in nutrition franchises in Viet Nam.