Brief
Nov 20 2014
Mass communication as a component of a comprehensive program to achieve IYCF at scale
Describes Alive & Thrive’s use of available channels of mass communication to reach masses of people with persuasive, consistent messages; the distinctive features of the approach; and the results and lessons in 3 countries.
Video
Oct 29 2014
Video
Oct 29 2014
Video
Oct 29 2014
TV spot: Complementary feeding during sickness
Reminds viewers of the importance of feeding a s
Video
Oct 29 2014
TV spot: Giving colostrum within 1 hour of birth
Uses analogy to illustrate that colostrum is goo