Journal article

Oct 30 2023

Law matters – assessment of country-level code implementation and sales of breastmilk substitutes in South Asia (Ching C, Sethi V, et al. Frontiers in Public Health. 2023)

This study examines the status of implementation of the International Code of Marketing of Breast-milk Substitutes of eight countries in the South Asia region (Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka), and describes the sales value and volume of commercial

Journal article

Oct 06 2022

“Stronger With Breastmilk Only” Initiative: Evaluation in Four Countries in West and Central Africa and at Regional level

The Stronger With Breastmilk Only initiative has successfully set or reset the agenda of governments and partners on the work on breastfeeding - but the process of implementing the initiative and all the strategies su

Brief

Jul 16 2022

regional model law cover

Regional Model Law for regulating the marketing of BMS

As part of the efforts to protect breastfeeding and save lives, UNICEF, WHO, Alive & Thrive, HKI and IBFAN, in collaboration with the West African Health Organization (WAHO), have developed a regional model law for regulating the marketing of breastmilk substitutes, foods for infants and youn

Journal article

Mar 31 2022

Violations of International Code of Breast-milk Substitutes (BMS) in commercial settings and media in Bangladesh (Sheikh S, 2022. Maternal & Child Nutrition)

This paper assesses violations of the Code, as well as Bangladesh’s national legislation, in commercial settings in three cities using relevant NetCode protocols and W

Guide/Manual

Feb 09 2022

code quick guide

A Quick Guide: The International Code of Marketing for Breast-milk Substitutes

Updated February 2022!

This quick guide summarizes the International Code of Marketing of Breast-milk Substitutes (The Code) and relevant resolutions of the World Health Assembly that help protect breastfeeding around the globe.

Journal article

Aug 18 2021

Combining intensive counseling by frontline workers with a nationwide mass media campaign has large differential impacts on complementary feeding practices but not on child growth: results of a cluster-randomized evaluation (Menon P., 2016. J of Nutr)

Complementary feeding (CF) contributes to child growth and development, but few CF programs are delivered at scale. Alive & Thrive (A&T) addressed this in Bangladesh through intensified interpersonal counseling (IPC), mass media (MM), and community mobilization (CM).

 
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