A&T’s work in Madagascar began in 2018 as a partnership with the National Community Nutrition Program Unit (UPNNC) and the Ministry of Public Health (MSANP) in support of the Projet d’Amélioration des Résultats Nutritionnels (PARN). As a technical partner for social and behavior change (SBC), A&T conducted situational analyses and formative research that laid the groundwork for an SBC strategy, jointly designed with national stakeholders and PARN partners. Now PARN is scaling up interventions from the SBC strategy in eight regions.