Lays out Alive & Thrive’s comprehensive approach for scale and impact through four components: advocacy, interpersonal communication and community mobilization, mass communication, and strategic use of data.

Describes Alive & Thrive’s use of advocacy and policy dialogue to educate and motivate policymakers and program managers; the distinctive features of the approach; and the results and lessons in 3 countries.

Describes Alive & Thrive’s use of counseling and community mobilization to personalize messages, demonstrate skills, and motivate; the distinctive features of the approach; and the results and lessons in 3 countries.

Describes Alive & Thrive’s use of available channels of mass communication to reach masses of people with persuasive, consistent messages; the distinctive features of the approach; and the results and lessons in 3 countries.

Describes approach piloted by several organizations in Ethiopia to raise awareness and seek family and community commitment to promote and adopt recommended feeding practices.

Summarizes the lessons in advocacy and policy dialogue in the first years of Alive & Thrive; outlines the process; presents the issues, actors, and challenges; and offers recommendations for action.