Developed by the Ministry of Health in collaboration with WHO, UNICEF, and Alive & Thrive, these materials equip health workers at all levels with the most updated knowledge and skills to provide counseling and support to mothers, caregivers, families and community on optimal IYCF practices f

Alive & Thrive (A&T) Viet Nam, developed and incorporated elements of social franchising into government health services to provide high-quality nutrition counseling services to improve infant and young child feeding (IYCF) practices.

This study assessed the effects of incorporating social franchising on infant and young child feeding (IYCF) counseling facilities and services.

Outlines the 6 steps used to design A&T’s “talking babies” mass media campaign in Viet Nam, discusses the behavioral theory and research behind the strategy, and presents the results.

This paper describes the Alive & Thrive Viet Nam (A&T) project experience in nesting a large-scale project monitoring system into the existing public health information system (e.g.

Summarizes methods and findings of a qualitative study in 2009 to identify current feeding practices and barriers to and facilitators of optimal practices, as well as summarizes findings from trials of improved practices conducted in 2010 to test the acceptability and feasibility of recommended f