Not breastfeeding leads to more than half a million child deaths annually and costs the world economy up to US$1 billion a day.

A review of editorial content, advertisements, and Facebook posts from 2015-2016 in Cambodia, Indonesia, Myanmar, Thailand, and Vietnam revealed inappropriate promotion and insufficient national regulation of breastmilk substitutes in the region.

A billion dollars and two thousand lives, every day. This impactful study, which is the foundation for Alive and Thrive’s online tool, examines the human and economic costs of not breastfeeding.

The Becoming Breastfeeding Friendly (BBF) initiative provides a guide for countries to assess the enabling environment for breastfeeding policies, programs and scale-up.

To increase breastfeeding rates, this study explores the potential cost to optimizing paid maternity protection programs, as well as challenges to its implementation in Indonesia.