The "Three Rs" framework aims to achieve gender equality by recognizing, reducing, and redistributing women's care and domestic work. However, breastfeeding is a unique form of care work that should not be reduced and cannot be directly redistributed to fathers or others.

This brief describes A&T’s new and ongoing efforts to scale up MIYCN interventions in Nigeria.

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To further improvements in the health and well-being of Nigeria’s children, A&T, the Government of Nigeria, and communication partner McCann, launched an infant and young child feeding (IYCF) multimedia campaign in Kaduna and Lagos States.

Provides information on feeding and child growth and space to record child’s developmental milestones. Distributed to mothers in nutrition franchises in Viet Nam.