Updated February 2022!

This quick guide summarizes the International Code of Marketing of Breast-milk Substitutes (The Code) and relevant resolutions of the World Health Assembly that help protect breastfeeding around the globe.

This collection of resources and tools, developed by Alive & Thrive, UNICEF and WHO, supports national governments and their partners in adapting the "Stronger With Breastmilk Only" initiative to their national contexts.

Building on experiences and lessons learned from its first five years in Ethiopia, Alive & Thrive Phase II (2014-2017) provided support to roll out elements of the government’s multi-sectoral National Nutrition Program (NNP) aimed at improving breastfeeding and complementary feeding practices

From 2010-2014, Alive & Thrive worked in Bangladesh, Ethiopia, and Viet Nam to reduce undernutrition and death caused by sub-optimal infant and young child feeding (IYCF) practices.

This tool consists of a simple table that traces the pathway from formative research findings in Ethiopia— especially regarding the benefits and barriers to priority behaviors—to approaches/messages for the radio component of our intervention.

Provides a list of small doable actions (i.e., priority behaviors or feeding practices) for mothers and concrete actions that other groups (e.g., fathers, grandmothers, health extension workers, religious leaders) can take to support a mother’s actions.