Malnutrition accounts for more than 50 percent of under-five deaths in Nigeria.

This tool consists of a simple table that traces the pathway from formative research findings in Ethiopia— especially regarding the benefits and barriers to priority behaviors—to approaches/messages for the radio component of our intervention.

Provides a list of small doable actions (i.e., priority behaviors or feeding practices) for mothers and concrete actions that other groups (e.g., fathers, grandmothers, health extension workers, religious leaders) can take to support a mother’s actions.

Outlines the priority program messages in Ethiopia and provides sample production plans for incorporating these in Season 2 radio dramas. This checklist was used by Alive & Thrive’s team in Ethiopia in 2015.

Outlines the 6 steps used to design A&T’s “talking babies” mass media campaign in Viet Nam, discusses the behavioral theory and research behind the strategy, and presents the results.

A&T produced 2 TV spots to air on national television in Viet Nam. Nguyen Huong Giang, Behavior Change Specialist, shares her story on the production process.