This study assessed the effects of incorporating social franchising on infant and young child feeding (IYCF) counseling facilities and services.

Lays out Alive & Thrive’s comprehensive approach for scale and impact through four components: advocacy, interpersonal communication and community mobilization, mass communication, and strategic use of data.

Describes Alive & Thrive’s use of advocacy and policy dialogue to educate and motivate policymakers and program managers; the distinctive features of the approach; and the results and lessons in 3 countries.

Describes Alive & Thrive’s use of counseling and community mobilization to personalize messages, demonstrate skills, and motivate; the distinctive features of the approach; and the results and lessons in 3 countries.

Summarizes the lessons in advocacy and policy dialogue in the first years of Alive & Thrive; outlines the process; presents the issues, actors, and challenges; and offers recommendations for action.

This set of 15 two-page reproductive health center profiles provide an overview of infant and young child feeding practices and MTBT social franchise activities. Each profile lists the franchise facility and contact information.