News

May 20 2021

To mark the 40th anniversary of the Code, today we're launching a variety of new content on our website.

May 19 2021

Manufacturers of breastmilk substitutes are routinely violating rules on the marketing of their products, regularly promoting them to health workers and mothers at health facilities across Abidjan, Côte d’Ivoire, according to an Alive & Thrive-supported study employing aspects of the WHO NetCode protocol. The study was conducted in partnership with the Government of Cote d’Ivoire.

May 19 2021

New national guidelines on implementing the baby-friendly initiative in Nigeria are close to final after a two-year effort led by the Federal Ministry of Health with support from Alive & Thrive and UNICEF.
counseling card illustration

May 19 2021

A set of new counseling cards for health workers and scripts to be broadcast on community radio will help facilitate conversations about the importance of exclusive breastfeeding in communities across Burkina Faso, using insights from Alive & Thrive and UNICEF research about why caregivers give babies water during the first six months of life.

May 18 2021

Chad has launched "Stronger With Breastmilk Only," the regional exclusive breastfeeding initiative, becoming the eighth country to do so in the West and Central Africa.

May 18 2021

On the eve of World Day of Human Milk Donation, Viet Nam reached an important milestone: four years after the country’s first human milk bank (HMB) was established, Viet Nam adopted national guidelines for HMB and the HMB service network.
inspectors in Cambodia visiting a shop

May 18 2021

More than 100 inspectors from 20 of Cambodia’s 25 provinces received training on monitoring violations of the International Code of the Marketing of Breastmilk Substitute (BMS) by the Consumer Protection Competition and Fraud Repression (CCF) agency of Cambodia with technical assistance from Helen Keller International (HKI) and Alive & Thrive.

May 18 2021

The Ministry of Health in Laos has adopted new implementation guidelines for the country’s National Code of Marketing of Breastmilk Substitutes with support from Alive & Thrive and UNICEF.

May 17 2021

On 21 May 2021, the World celebrates the 40th Anniversary of the adoption of the International Code of Marketing of Breast-milk Substitutes (otherwise known as the Code) by the 34th World Health Assembly on 21 May 1981.

 
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